Samsung Art Store hangs 38 A24 film stills on your TV

Samsung Art Store has gone to the cinema for its latest collection. The subscription service has added 38 stills from films made by the studio A24, its first collection drawn from film rather than from galleries, museums or individual artists.

The stills come from across A24's catalogue, which Samsung lists with Everything Everywhere All at Once, Moonlight, Past Lives and Midsommar among its better-known releases. The collection is live on supported Samsung Art TVs worldwide, turning a television that spends most of its life switched off into something closer to a framed print.

Which televisions get it

Art Store access follows Samsung's Art TV lineup rather than its whole range. The Frame and The Frame Pro are the obvious fits, with The Frame Pro's debut model having been named one of TIME's Best Inventions. Samsung widened the net during 2026 by bringing Art Store to its Micro RGB and Neo QLED series, and this collection also reaches select Samsung OLED sets for the first time, including the flagship S95H.

Samsung says Art Store is the number one television art subscription service globally and that it reaches more than 117 countries, carrying over 5,000 artworks from more than 800 artists alongside collaborations with institutions including the Metropolitan Museum of Art, MoMA and the Musée d'Orsay. It remains a paid subscription, and Samsung notes that pricing, supported models and the available works can vary by country and region.

Our opinion

This is a small announcement that quietly closes a gap. Art Store has spent years arguing that a television can be a picture frame, and the argument has mostly been made with museum reproductions — which flatter the hardware but land oddly in a living room. Cinema stills are a better answer than they first appear, because the compositions were framed for a screen in the first place.

The A24 tie-up also gives Samsung something its museum partnerships cannot. A Met or MoMA collection is respectability; A24 is taste, and a specific, self-identifying kind of it. Buying the rights to stills from Midsommar is a play for the customer who already knows what the collection is selling.

The caveat is the one that follows every subscription announcement: 38 images is a thin collection, and the regional variation Samsung flags means the catalogue you can actually see depends on where you bought the television. As a proof of concept for film stills as wall art it works. Whether it grows into a library worth paying for monthly is the part Samsung has not answered.