Google Vids gives everyone free 1080p AI video
Anyone with a Google or Workspace account can now generate 1080p video in Google Vids at no cost using the Gemini Omni 1.1 Flash model, with scene timing controls and a SynthID watermark on every clip.
Google has taken the price tag off AI video generation inside Vids. In a post published on 23 September 2026, product manager Justin Luk said anyone with a Google or Google Workspace account can now generate high-definition video at no cost using the company's Gemini Omni 1.1 Flash model, up from a restricted rollout.
The workflow lives at vids.new on the desktop web, where a new Create AI videos option sits in the creation menu. Google says the change is aimed at people launching a business, running a community group or promoting a product without any editing experience.
Directing rather than prompting
The controls are the substance of the update. Scenes can be extended while holding the visual context together, which Google describes as keeping the lighting, the characters' appearance and the environment consistent across the join. Clips can be set to an exact duration so they line up with a voiceover, and new scenes can be generated in full 1080p or existing AI clips upscaled so they do not stand out in a timeline.
Ready-made templates handle the rest, including one aimed at sellers who want to turn a handful of product photographs into a promo. Google's examples run from side projects to enterprise marketing teams and local fundraisers, which is a fair summary of who the free tier is for.
The watermark and what is not said
Every clip generated with Omni 1.1 in Vids carries an imperceptible SynthID digital watermark embedded in the frames, Google's own tool for marking AI output so it can later be identified as generated. The post does not mention output resolution beyond 1080p, storage or export limits, or whether the free tier comes with any cap on how many videos an account can make.
Our opinion
Free 1080p generation is the sort of move that quietly resets a market, because the competing pitch has been a subscription per seat. What makes this one more interesting than a price cut is the combination of a watermark and duration control in the same release. Editing to a fixed length is what turns a novelty clip into something cut to a script, and SynthID is what stops that convenience becoming a detection problem later. The open question is what the free tier does to Google's compute bill when a hundred million accounts discover it, and how long a company with an AI infrastructure to pay for keeps giving away the expensive part.