Google Beam expands to six countries and a booth network
Google Beam units are now shipping in six countries through 18 channel partners, and a deal with flexible-workspace operator Industrious lets any business book a booth from October.
Google is widening the reach of Beam, the booth-style video system it sells with HP, from a handful of pilot sites to a global footprint. In a post published on 23 September 2026, the company said units are now shipping to customers in six countries, backed by 18 channel partners who handle deployment and support.
Where Beam is going
The six countries are the United States, Canada, the United Kingdom, France, Germany and Japan. The product is sold as HP Dimension with Google Beam, and Google says it integrates with both Google Meet and Zoom, which matters for any company running meetings across two ecosystems.
Google's own numbers
Google ran an eight-week internal study and reports that teams using Beam felt 50% more connected, found it 33% easier to be sure their feedback was clearly understood and needed 21% fewer follow-up meetings. Those figures come from Google's own staff testing its own product, so they are a usefulness signal rather than independent evidence, and the company says it is now testing the same uses with outside customers.
Bain, Netflix and a booth you can rent
Earlier this year Google worked with Bain & Company on campus recruiting and candidate interviews, where the promise is a face-to-face conversation without the flight. Netflix and Capital Group are named as early customers. The more consequential change is the network: Google has partnered with Industrious, which runs flexible workspaces, to create what it calls the first Beam extended network. From October, businesses can book an HP Dimension with Google Beam at selected Industrious sites in Atlanta, Chicago, New York City and Palo Alto.
Our opinion
The obvious read is that Google is finally shipping a research project, but the more interesting move is buried in the Industrious deal. Renting time in a booth at someone else's office is a very different business from selling a six-figure room, and it answers the objection that has dogged copresence systems since the first prototypes: you cannot buy one booth and talk to anyone, so the value scales with how many exist. Turning offices into bookable access points is a credible way around that, and it also quietly makes Beam a rival to the meeting room itself rather than to Zoom or Meet, which is presumably why Google is happy to support both. Treat the 50% and 21% figures as a hypothesis for now. Internal studies of internal tools measure enthusiasm as much as hardware, and the honest test is whether a company that books a booth for an interview day renews.