Facebook gives users more control over Your Algorithm
Meta is giving Facebook users a natural-language way to tune the topics and recommendations appearing in Feed and Reels.
Facebook is rolling out Your Algorithm, an AI-powered feature that lets users describe in their own words what they want to see more or less often in Feed and Reels. Meta announced the tool on October 13, with the company saying recommendations can respond to changes in real time.1
How Your Algorithm works
Users can open Your Algorithm from Facebook’s three-dot menu and add or manage topics they are interested in. Meta says people can also use Interested and Not interested controls on individual posts, with follow-up questions available to provide more detailed feedback.1
The feature gives users a more direct way to influence Facebook’s ranking systems instead of relying solely on passive signals such as likes, comments and viewing behaviour. Meta says large language models can interpret the context and intent in natural-language requests, then adjust recommendations within the same session.1
A wider personalisation push
TechCrunch reports that Your Algorithm follows a similar feature on Instagram and sits alongside Threads’ Dear Algo tool.2 Together, the products show Meta moving towards recommendation systems that users can actively steer, rather than feeds that only infer preferences from past behaviour.
That does not mean Facebook’s automated ranking disappears. Meta says the new controls work alongside the existing signals and systems that decide which posts and videos appear in Feed and Reels.1
Our opinion
Giving people a plain-English way to tune a social feed is more useful than another buried settings page. The real test is whether Facebook follows those instructions consistently, especially when a user asks for less of a subject rather than more. A conversational control is promising, but it will only feel like genuine control if the recommendations change visibly and stay changed.
Meta’s approach also puts a sharper question around algorithmic transparency. Users may get more influence over the result without gaining much insight into how the ranking system reaches it. Your Algorithm is a practical step, but not a replacement for clearer explanations of why a post appears in the first place.