Apple announces October 28 'Pro and tell' event
Apple's second October event will take place in Los Angeles on 28 October, but the company has not yet confirmed which products will appear.
Apple has announced a special event for Wednesday, 28 October, promising a presentation branded “Pro and tell”. The event will begin at 10 a.m. Pacific Time in Los Angeles, according to 9to5Mac, making it the company's second product event in October.1
Apple has not announced the products that will appear. The invitation confirms the date, time and tagline, but the rest of the expected line-up currently comes from reporting and rumours rather than Apple's own event copy. That distinction matters: the company has confirmed an event, not the launch of a touchscreen MacBook Pro, a new iPad mini or any other specific device.1
The event follows Apple's 13 October “Welcome home” launch, which introduced the HomeView smart display, HomePod mini 2 and a new Apple TV 4K, according to the same report. Holding another event only two weeks later gives Apple a second chance to address its professional hardware range before the end of the month.1
The “Pro and tell” wording naturally points towards professional products, but it is not a product specification. 9to5Mac reports that rumours have linked the event to 14-inch and 16-inch MacBook Pro models with OLED displays and touchscreens, an updated iPad mini and new M6-powered Macs. Those details remain unconfirmed until Apple puts them on stage or publishes official product information.1
The event will take place in Los Angeles, while the published start time is 10 a.m. Pacific. For readers in the UK, that is 5 p.m. British Summer Time on 28 October, assuming the listed US time is correct. Apple will typically provide its own viewing details closer to the event, but no stream information is confirmed by the announcement covered here.
Our opinion
The most interesting part of this announcement is not the rumoured hardware list; it is the unusually quick follow-up to Apple's earlier October event. A second presentation gives Apple room to separate home and entertainment products from its pro and Mac messaging, and the tagline is at least a clear hint about the intended audience. Until Apple confirms what is actually launching, though, this should be treated as an event date rather than a product reveal. The invitation is real; the shopping list is still speculation.
Sources
1 9to5Mac's report on Apple's 28 October event and invitation.2 Greg Joswiak's official event post on X.