Bluesky expands Attie into websites and games

Bluesky is expanding Attie from an AI-powered custom-feed experiment into a creation tool for websites, quizzes, games, polls and other interactive experiences. The company announced the move at TechCrunch Disrupt 2026, pitching Attie as a way for communities to build and share small social experiences rather than keeping AI-assisted creation as a solo activity. ¹

From feeds to social experiences

Attie initially focused on using AI to build custom social feeds. The new capability broadens that idea: everyday users can create projects that previously would have required software development skills, then make those projects available to other people through Bluesky’s wider network. ¹

Bluesky CEO Toni Schneider described the direction as “social vibe coding” for a community. The company says creators remain connected to their AT Protocol identity while building, and Attie can suggest ideas based on public Bluesky profiles. ¹

The projects are designed to live on the same AT Protocol used by Bluesky and other decentralised social apps. Users can bring their own AI model or choose open-weight options, while the resulting sites and games can tap into Bluesky’s existing audience instead of starting with an empty distribution channel. ¹

That distribution question is central to the pitch. Bluesky COO Rose Wang told TechCrunch that many people can already build with AI, but finding an audience for what they make remains difficult. Attie is intended to connect the creation step with a social graph where communities can discover and use the result. ¹

A new direction for Bluesky

Attie gives Bluesky a testing ground for ideas that sit outside a traditional social feed. It also arrives as the company looks to bring developers and communities back into the network, with private-data support in alpha testing and a wider rollout planned by the end of the year. ¹

The approach is not the same as asking AI to generate a private prototype. A site or game made in Attie is meant to have a social home, an identity layer and potential users from the start. That could make small, disposable experiments more interesting — or expose them to the same moderation, privacy and reliability problems as any other network feature.

Our opinion

Attie’s interesting idea is not simply “AI can make a game”. It is the attempt to pair creation with distribution and identity. If Bluesky can make those projects easy to find without turning the main network into an endless stream of half-finished experiments, Attie could give the protocol a more playful reason to exist beyond posting and reading.